FLEXIBLE TOOLBOX
SIGNIFIRE provides flexible solutions across a range of communication scenarios - with one log-in.
Speaking in front of others is expected of many people but is also a widespread social phobia. Exams and job interviews are part of life and a difficult barrier for many. Leadership requires being able to take the floor. And work-life and business now increasingly depend on on-camera performance.
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The list of scenarios in which communication skills matter is long, but combining new technologies makes it possible to address more use cases than with a traditional "classroom approach".
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The Power Tools focuses on these strategic communication “impact points”:
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Creation & Preparation, which includes creating a message, and practicing, and rehearsing how to deliver it. STAGECOOL, for example, is not only for public speaking but essentially any scenario where you need to prepare a presentation in advance.​
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Polling, testing, and developing which includes getting human feedback and adjusting a message, policy, product, design accordingly. CROWDMINDS is not only for testing product designs or ad drafts but might just as well be used for customer or employee satisfaction surveys.
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Delivery and going live, which is meeting your actual audience, recording your video CV or job application, doing the online meeting etc. where both proper preparation and real-time advice can help improve performance. Whether during video recording or when being live.
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Evaluation, which is essentially about learning from past performances in order to improve future performances, products, campaigns etc.
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Deeper empirical insights from communication signals and specific, detailed data allow for more calibrated and action-oriented advice. After all, a public speech in front of hundreds of strangers is quite different from an academic lecture, an online meeting, an exam, etc. Even as many of the same communication signals play a role across these scenarios.
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Finally, SIGNIFIRE’s “utility” and subscription approach makes it easy for clients to scale their demand for communication advice and calibrate their solution according to their specific use cases.